Life & Style

Ramadan will have 8 hours of Loadshedding with respite during Sehar and Iftar

The holy month of Ramadan is just few days away and a bombshell has already been dropped on the people of Pakistan with the latest announcement of 8 hours load-shedding in the country. It is expected that the temperature during entire summer in June and July is going to be somewhere between 38 to 48 Degree Centigrade in the extreme regions. On Tuesday, Parliamentary Committee was informed by the Secretary

The hottest flavor of the summer reaches Lahore

Are you bored of the same food over and again? Do you want variation in your food? Do you want your taste buds to try something innovative and different? Are you up for a change? Are you a foodie? Are you looking for a food revolution? If your answer to all these questions is YES, then congratulations. Your prayer has been answered. LAHORE, get yourself prepared and geared up for

Pepsi introduces Emojis (feelings) with a little soda

They say, smile is the universal language. Well, Emojis aren’t behind either. When you fail to express your feelings, emojis are very much there to help you out. There was a guy who was too shy to express his hidden feelings to his loved one. One day, a brand helped him to communicate the message across with the help of emojis. Incredibly, he voiced his proposal via emojis without the

Celebrate Your Love for Food with 7Up Asal Foodie

The fact that Pakistan is a country of food lovers is a foregone conclusion. Our culture is rich with wafting aromas of spices and other ingredients cooked with as much love as it is cooked with precision. The country is replete with dishes that are pride of the given region. So much so that some of the places have become synonymous with the particular dish. Whether it is Pashtun’s famous

Major Hajj Disasters Over the Years

This year’s Hajj has seen one of the worst tragedies to ever hit the annual congregation that we Muslims make. First, there was the crane incident, where a construction crane collapsed on praying Muslims in the Grand mosque itself, killing around a 100 people and injuring many more. Then there was the horrendous stampede at Mina, just meters away from the Jamarat, where pilgrims throw stones in remembrance of Prophet

Pepsi Sparks Hunger Pangs with its Exciting New Campaign

Say goodbye to boring drab meal times, for Pepsi is here to add zing to your not-so-exciting chow into something totally awesome. The global soft drink conglomerate has always been synonymous with great food that goes hand in hand with its drinks and great times with family and friends. Keeping with the tradition of adding spark and excitement to every meal, the new TV commercial campaign whips up appetites with

#JeenayKaMaza with Kashmir at Masala Family Festival

Last weekend, the roads to expo were jam packed and everybody was going in the same direction. No, this wasn’t one of those exclusive fashion centric events, this crowd was for the new favorite: Masala Family Festival. The festival entertained hundreds of families and food enthusiasts from across the city. The highlight however was one food specialist brand. Kashmir Banaspati is no stranger to all our home chefs. All the

My Rights, Your Rights…What about Our Responsibilities?

How often do we hear about individuals, groups, organizations, political & religious parties etc. protesting or raising a fuss about their rights?  Quite often, don’t we?  These claims range from completely legitimate to entirely ridiculous. One thing seems to be certain that most of the Pakistanis don’t know what their rights really are but most importantly, almost no one speaks about our responsibilities as a Pakistani citizen when there is

Chand Sitara: A Heartfelt Tribute to the Unsung Heroes of Pakistan

Unlike the general Hollywood portrayals, heroes rarely, if ever come in flowing capes and pointed masks. The real heroes more often than not are present amongst us, steadily yet silently making their powerful dreams a reality. It is to such great personalities that the new campaign Chamke Hum Se Pakistan is dedicated. These are no chest thumping, cloaked super heroes but men and women from the ordinary walks of life

Protecting Pakistan’s Cultural Heritage

Pakistan is home to four provinces (Punjab, Balochistan, Sindh and KP) and three autonomous zones (FATA, Gilgit-Baltistan (GB) and Azad Kashmir). Living in these areas are people belonging to hundreds of tribes/clans and thousands of sub-communities. Most, if not all, have their distinct socio-cultural identity which accords them special historical importance. From the mountains of Chitral to the deserts of Balochistan, from the plains of Punjab to the coastline in