Life & Style

Pepsi introduces Emojis (feelings) with a little soda

They say, smile is the universal language. Well, Emojis aren’t behind either. When you fail to express your feelings, emojis are very much there to help you out. There was a guy who was too shy to express his hidden feelings to his loved one. One day, a brand helped him to communicate the message across with the help of emojis. Incredibly, he voiced his proposal via emojis without the

Celebrate Your Love for Food with 7Up Asal Foodie

The fact that Pakistan is a country of food lovers is a foregone conclusion. Our culture is rich with wafting aromas of spices and other ingredients cooked with as much love as it is cooked with precision. The country is replete with dishes that are pride of the given region. So much so that some of the places have become synonymous with the particular dish. Whether it is Pashtun’s famous

Major Hajj Disasters Over the Years

This year’s Hajj has seen one of the worst tragedies to ever hit the annual congregation that we Muslims make. First, there was the crane incident, where a construction crane collapsed on praying Muslims in the Grand mosque itself, killing around a 100 people and injuring many more. Then there was the horrendous stampede at Mina, just meters away from the Jamarat, where pilgrims throw stones in remembrance of Prophet

Pepsi Sparks Hunger Pangs with its Exciting New Campaign

Say goodbye to boring drab meal times, for Pepsi is here to add zing to your not-so-exciting chow into something totally awesome. The global soft drink conglomerate has always been synonymous with great food that goes hand in hand with its drinks and great times with family and friends. Keeping with the tradition of adding spark and excitement to every meal, the new TV commercial campaign whips up appetites with

#JeenayKaMaza with Kashmir at Masala Family Festival

Last weekend, the roads to expo were jam packed and everybody was going in the same direction. No, this wasn’t one of those exclusive fashion centric events, this crowd was for the new favorite: Masala Family Festival. The festival entertained hundreds of families and food enthusiasts from across the city. The highlight however was one food specialist brand. Kashmir Banaspati is no stranger to all our home chefs. All the

My Rights, Your Rights…What about Our Responsibilities?

How often do we hear about individuals, groups, organizations, political & religious parties etc. protesting or raising a fuss about their rights?  Quite often, don’t we?  These claims range from completely legitimate to entirely ridiculous. One thing seems to be certain that most of the Pakistanis don’t know what their rights really are but most importantly, almost no one speaks about our responsibilities as a Pakistani citizen when there is

Chand Sitara: A Heartfelt Tribute to the Unsung Heroes of Pakistan

Unlike the general Hollywood portrayals, heroes rarely, if ever come in flowing capes and pointed masks. The real heroes more often than not are present amongst us, steadily yet silently making their powerful dreams a reality. It is to such great personalities that the new campaign Chamke Hum Se Pakistan is dedicated. These are no chest thumping, cloaked super heroes but men and women from the ordinary walks of life

Protecting Pakistan’s Cultural Heritage

Pakistan is home to four provinces (Punjab, Balochistan, Sindh and KP) and three autonomous zones (FATA, Gilgit-Baltistan (GB) and Azad Kashmir). Living in these areas are people belonging to hundreds of tribes/clans and thousands of sub-communities. Most, if not all, have their distinct socio-cultural identity which accords them special historical importance. From the mountains of Chitral to the deserts of Balochistan, from the plains of Punjab to the coastline in

Dual Devastation

Politics in Pakistan is plagued with corruption, nepotism, self interest and several multi dimensional aspects of immoral practices, but this is high time we recognize that religion in Pakistan is equally plagued with Politics and Politicians. Since more than a decade the social divide based on religious grounds have widened to a large degree, while there is less than no doubt about the political elite adapting to self-inclined religious narratives

United Muslim Army – A myth?

There have been many calling out for a unanimously agreed platform for a more close-knitted Muslim world. Especially with Muslim countries undergoing extreme security situations, a desire to build a NATO-style Muslims-exclusive army seems like a desperate option, yet useful at a time of collective devastation descending over the Muslim world. There is next to no doubt about the fact that Muslims are under a cloud of grievous curse, an