They say, smile is the universal language. Well, Emojis aren’t behind either. When you fail to express your feelings, emojis are very much there to help you out.
There was a guy who was too shy to express his hidden feelings to his loved one. One day, a brand helped him to communicate the message across with the help of emojis. Incredibly, he voiced his proposal via emojis without the need for words. Isn’t it awesome?
You must be wondering about that ‘certain’ brand. Pepsi, it was. Emojis are now a part of everybody’s life. People now like to articulate their emotions and sentiments through different emojis.
This year in June, Pepsi Canada was the first one to promote the enormous and influential emoji #SayItWithPepsi social media platforms campaign that got hit in no time and attracted a number of consumers. Not only this, customized Cans and PET bottles with expressive emojiswere also introduced to motivate people to share their own stories by Saying It With Pepsi.
Pepsi also released a special 35 character #PepsiMoji keyboard (available for iOS and android) with emojis styled like its logo, along with cans and bottles featuring smiley faces. Fair to say, Pepsi did come up with innovative and advanced emojis.
Following remarkable success in Canada, the brand is now expanding Emojis #SayItWithPepsi campaign to USA and Thailand. Given the campaign was a success in Canada and its acceptance was pretty high, especially among the youth, the possibility of the campaign outnumbering in USA and Thailand is going to be extraordinarily great.
See where the #PepsiMoji story began:
Wouldn’t it be thrilling and exhilarating if the Pepsi Pakistan can bring the same expressive Emoji #SayItWithPepsi campaign to home? What do you think?
DISCLOSURE: This post was sponsored by PEPSI.