According to an official of Pakistan Tourism Development Corporation (PTDC), Pakistan has great potential to promote tourism in Pakistan. There are no second thoughts that Pakistan is blessed with cultural diversity, fascinating sceneries, stunning landscapes and geo-strategic position. All these ingredients indicate that Pakistan has tremendous potential for promoting tourism by virtue of its rich history.
While talking to Associated Press of Pakistan (APP), the official stated that Pakistan is offering several types of tourism. It includes adventure, culture, heritage, nature and religious tourism.
Moreover, he said that the country is the framework of two ancient civilizations – the Indus valley civilization and the Gandhara civilization.
He further stated:
“In particular, the excavations of the Gandhara civilization represent one of the oldest remains of the Buddhist culture in Asia. They hold special spiritual significance for the Buddhists. Then there are monuments built by successive dynasties and rulers, particularly the Mughals. These include the Royal fort, Badshahi Mosque, Shalimar Garden, Tombs of Emperor Jehangir and Noor Jehan, Rohtas Fort and the Shah Jahan Mosque”
The representative was also of the view that PTDC is dedicated to develop and stimulate tourism in Pakistan.
Pakistan has some of the world’s highest mountains in a knot of four great mountain ranges; the Hindu Kush, Pamir, Karakoram and the Himalayas.
Pakistan also has the distinction of having five peaks above 8,000 meters each including the second loftiest mountain of K2. Additionally, the country also has the largest glaciers on the globe outside the polar region. These mountains and glaciers offer a tremendous attraction for adventurers.
Pakistan Tourism Friends Club
In collaboration with University of Management and Technology (UMT) Lahore, PTDC has launched ‘Pakistan Tourism Friends Club’, an initiative aimed at promoting tourism industry and engaging youth of the country.
Talking to the agency, an official of the PTDC said that the members of the club can avail a special discount of 20% on a room rent at all PTDC motels which are spread all over Pakistan.