The fact that Pakistan is a country of food lovers is a foregone conclusion. Our culture is rich with wafting aromas of spices and other ingredients cooked with as much love as it is cooked with precision. The country is replete with dishes that are pride of the given region. So much so that some of the places have become synonymous with the particular dish. Whether it is Pashtun’s famous
Say goodbye to boring drab meal times, for Pepsi is here to add zing to your not-so-exciting chow into something totally awesome. The global soft drink conglomerate has always been synonymous with great food that goes hand in hand with its drinks and great times with family and friends. Keeping with the tradition of adding spark and excitement to every meal, the new TV commercial campaign whips up appetites with
Last weekend, the roads to expo were jam packed and everybody was going in the same direction. No, this wasn’t one of those exclusive fashion centric events, this crowd was for the new favorite: Masala Family Festival. The festival entertained hundreds of families and food enthusiasts from across the city. The highlight however was one food specialist brand. Kashmir Banaspati is no stranger to all our home chefs. All the
The summer in Pakistan can be an energy sapping, body draining experience which can leave us parched and exhausted. A vending machine that allows us access to refreshments with an ease directly proportional to the brutality of the sun is something that sounds not only natural but pretty obvious. However, surprisingly none of us ever thought of such a contraption until recently when 7Up brought a host of melting vending
Pepsico’s energy drink Sting has roped in Amir Khan, the British Boxing Champion of Pakistani origin to promote the sport in the country and also get the youth of Pakistan more interested in Boxing at a professional level. The tour provided fans of the star and boxing in general, an opportunity to meet the champion, interact with him and even get a chance to put on a pair of gloves
Great food runs in veins as much as blood does. We are a nation of great heritage when it comes to the culinary delights. Great food is as much an art in our vivid country as it is a tradition. Mouth watering recipes are passed from one generation to next. This is why we take a lot of delight in a well prepared meal. Be it mouth-watering biryanis or succulent
Unlike the general Hollywood portrayals, heroes rarely, if ever come in flowing capes and pointed masks. The real heroes more often than not are present amongst us, steadily yet silently making their powerful dreams a reality. It is to such great personalities that the new campaign Chamke Hum Se Pakistan is dedicated. These are no chest thumping, cloaked super heroes but men and women from the ordinary walks of life