If you are a Pakistani and you are not a food lover then something is wrong with you because according to the research, Pakistanis spend most of their income on food than any other country. Subsequently, this study confirms that for Pakistanis, food is life and that is not an overstatement by any stretch of the imagination.

There are so many countries that eat at most twice in a day and then there are Pakistani who eats as many as 6 times in a day starting from breakfast – pre-lunch munching – lunch session – tea session – snacks session – dinner. So much so that at times people from other countries at times wonder that how is it even possible to consume so much. But this is what makes them a foodie. This is what makes them a Pakistani.

All this talk about the meal without Pepsi makes the food boring, isn’t it? There is absolutely no doubt that Pakistanis love Pepsi as much as Pepsi adores them. When it comes to taking new initiatives, Pepsi Pakistan is one name in the country which never hesitates to take the challenge and introduce something new.  The brand has been promoting food scene in Pakistan through different campaigns for long time now. Their latest promotional campaign which was a hit across the Pakistan was when they made our meal #ExcitingAbhi on Twitter.

Pepsi Pakistan really turned on the excitement among the users through this digital platform and engaged plenty of fans in the activity. The campaign ensued in gigantic user engagement and it literally excited the people of Pakistan who energetically participated on different social media platforms, particularly Twitter.

Pepsi Pakistan also took the initiative of bringing one of the most prominent and lovable online artists, Shahzaib Hasan, on board so that he could join and enthusiastically participate with the Pepsi audience. As a result with Pepsi #ExcitingAbhi campaign, it stimulated the Twitter audiences with a communicating real time activity which is absolutely a first for any brand in Pakistan.

One of the most exciting and thrilling features of this campaign was that the brand indulged the Twitter audience to share exclusive images of their meals with a hashtag #ExcitingAbhi and in return Pepsi instantly replied with the cool super doodled and Pepsified version of the meal. This move was loved by the fans and they started to regard Pepsi even more and why wouldn’t they as Pepsi made sure to make their meal #ExcitingAbhi.

Later, Pepsi’s #ExcitingAbhi campaign was a top trend across Pakistan that also achieved mammoth 23 million impressions during the activity which was literally loved by the fans. In case you missed it, this is what happened while the activity was on:


DISCLOSURE: This post was sponsored by Pepsi.