Pepsico’s energy drink Sting has roped in Amir Khan, the British Boxing Champion of Pakistani origin to promote the sport in the country and also get the youth of Pakistan more interested in Boxing at a professional level. The tour provided fans of the star and boxing in general, an opportunity to meet the champion, interact with him and even get a chance to put on a pair of gloves and get in the ring with him.

Amir is in the country on a tour to promote and popularize boxing at a professional level. He met and interacted with boxing fans in Lahore and Islamabad. Their enthusiasm and keenness has egged him on to consider opening an international standard academy that will train and coach the talented youth interested in taking up the gloves for the country in world events.

Amir says, “Pakistan is my home country and we have a lot of talent here. I want to ensure that the youth have facilities and opportunities to become international champions.  I want to thank Sting for providing a platform to meet, coach and engage with the youth of Pakistan through friendly boxing rounds. Stay tuned on social media to find out what’s next for round two and three of the Sting Challenge.”

#StingChallenge with Amir Khan

Amir Khan is ready to take on the Stingers! Are you ready to face the King? #StingChallenge

Posted by Sting Energy Drink on Friday, August 21, 2015

The Sting Challenge team organized a one of a kind meet and greet with the star. The event was a rip roaring success and that has prompted the organizers to come up with something exciting and challenging for the fans. The Sting challenge video has been garnering a lot of attention on the social media from the fans of the star and fans of Amir as well. If you haven’t checked it out yet, you should head to the fanpage of Sting to experience amazing video that has been making the news for the right reasons.

The video features Amir in all his glory, prepping, working out and getting ready for the challengers. From the gym to inside the ring, the visuals stunningly capture the mood and energy of the occasion. The music and the voiceover are appropriately peppy and put the viewer right in the spirit of the challenge. You will be charged up to don the gloves and get in the ring, even if you’re not a boxing enthusiast. That’s an amazing feat from the creative team that gets the messaging spot on with the perfect combination of stunning visuals and inviting audio in the background.

We would urge you head to the Sting homepage and check it out today. The video is every bit as exciting as the challenge it is about. And if you happen to be inspired enough to face-off with Amir in the ring, then go ahead and take up the Sting Challenge.