Today ding* announced that $60 million of airtime has been transferred to Pakistan since the company’s launch in to the market, making the nation one of the world’s highest receivers of international mobile top-up. With mobile phones playing an increasingly large role in education, banking and productivity, it come as little surprise that Pakistani migrants are moving towards international mobile top-up as the preferred form of remittance.

Since the company’s first partnership with Ufone in 2008, ding* has seen the Pakistani Diaspora send more top-up year on year. CEO, Mark Roden commented on the growth saying: “We are delighted to enable the Diaspora community top-up phones in Pakistan and will continue to ensure we remain the most reliable provider of international top-up.”

Across the globe there are 7 million Pakistani Diaspora, with a majority working in Saudi Arabia, UAE, UK and USA. Each year this community send $13 billion home in traditional remittance but international top-up is quickly becoming a convenient compliment to this. “The real benefit of ding* is the instant connection it delivers for people separated by distance. A phone recharged by ding* allows loved ones to start chatting or to get online within seconds,” adds Roden.

Accessible on the ding* mobile app, and in 500,000 retail outlets around the world, people can instantly recharge phones of family & friends in Pakistan at any time. The Pakistani Diaspora are able to add airtime directly to Telenor, Mobilink, Ufone, Warid and Zong phones in Pakistan.

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