Tag "PTV World"

Pakistan Should Effectively Use The Media As A ‘Soft Power’

The post 9/11 world is defined by mastery of deception, propaganda or what most call the mastery of narrative projection. Whoever achieves dominance of a particular incident through manipulative views and opinions wins the race. We have long seen how mass media has been used as a “soft power” tool to influence opinions in favor of, or against, a specified entity. In an insightful report for Robert Bosch Stiftung, ‘How