Tag "violence"

Mass media promotes desensitization

Beheadings, mutilations, horrific executions; these are just some of the examples related to blood, gore and violence which global media likes to exploit time and again to attain maximum viewer ratings. Naturally, the more the ratings, the more sponsors a channel will get during regular airtime. For media owners, the smell of fresh money signals the dawn of an all-time high in competitive market standing. In Pakistan, state-owned Pakistan Television