No meal remained boring with Pepsi #ExcitingAbhi Campaign

If you are a Pakistani and you are not a food lover then something is wrong with you because according to the research, Pakistanis spend most of their income on food than any other country. Subsequently, this study confirms that for Pakistanis, food is life and that is not an overstatement by any stretch of the imagination. There are so many countries that eat at most twice in a day

PepsiMoji Helps Consumers #SayItWithPepsi

When individuals can’t find the right words to express their emotions, PepsiMoji is there to help. Pepsi Pakistan recently introduced a new marketing campaign that will help their customers to #SayItWithPepsi, a strong step to show how important Pepsi views its Pakistani consumers. The new marketing campaign is not an end to the Pepsi advertisements over the past couple of years, but rather an extension of it. Following up on

Pepsi is All Set To Take Us by Surprise

Pepsi has a new campaign and they’re throwing down hints on their Facebook Pakistan page. In the past, Pepsi has not disappointed with its often fun and life changing ideas. This seems to be no exception. While many are guessing furiously what the big deal is, Pepsi isn’t giving anything away except that it’s big and you’re going to love it. If you’re the kind of person that likes a

7Up Bonfire Night With Aima Baig to Up the Ante

7Up is upping the ante big time this winter by intelligently tapping into what it means to have a night at the bonfire, with friends. They created a completely brand new way of socializing with your close friends. A way that Foodies could come together and enjoy time. While most people in Pakistan love the winter for the pastime of bonfires, what about adding a BBQ into the mix? Well

The Bell Goes off on the Sting Challenge with Amir Khan

Pepsico’s energy drink Sting brought its fans up, close and personal with the champion boxer Amir Khan. The British boxer of Pakistani origin is a superstar athlete and two times world champion. The perfect brand ambassador to the energy drink Sting, which packs a powerful punch and gives you the instant boost. Amir Khan has taken the onus on himself to promote the sport in the country. The champion boxer

Pepsi Takes Exciting Food on Your Table to Instagram

What’s life without food? For generations, Pakistan has preserved its culture and heritage through not just its iconic monuments but with also its food! The delectable recipes handed down from one generation to the next have ensured we continue to remain a nation fuelled by its passion for food. After all, nothing else comforts more than a hearty meal that’s servedwith love. It is this national passion that the soft

Pepsi introduces Emojis (feelings) with a little soda

They say, smile is the universal language. Well, Emojis aren’t behind either. When you fail to express your feelings, emojis are very much there to help you out. There was a guy who was too shy to express his hidden feelings to his loved one. One day, a brand helped him to communicate the message across with the help of emojis. Incredibly, he voiced his proposal via emojis without the

Celebrate Your Love for Food with 7Up Asal Foodie

The fact that Pakistan is a country of food lovers is a foregone conclusion. Our culture is rich with wafting aromas of spices and other ingredients cooked with as much love as it is cooked with precision. The country is replete with dishes that are pride of the given region. So much so that some of the places have become synonymous with the particular dish. Whether it is Pashtun’s famous

Pepsi Sparks Hunger Pangs with its Exciting New Campaign

Say goodbye to boring drab meal times, for Pepsi is here to add zing to your not-so-exciting chow into something totally awesome. The global soft drink conglomerate has always been synonymous with great food that goes hand in hand with its drinks and great times with family and friends. Keeping with the tradition of adding spark and excitement to every meal, the new TV commercial campaign whips up appetites with

#JeenayKaMaza with Kashmir at Masala Family Festival

Last weekend, the roads to expo were jam packed and everybody was going in the same direction. No, this wasn’t one of those exclusive fashion centric events, this crowd was for the new favorite: Masala Family Festival. The festival entertained hundreds of families and food enthusiasts from across the city. The highlight however was one food specialist brand. Kashmir Banaspati is no stranger to all our home chefs. All the